Brand identity for Labore
LABORE
The Labour Institute for Economic Research Labore is an independent and non-profit research organisation founded in 1971. The focus is on the research of labour economics, including education research, public finances and macroeconomics.
On 2021 Labore changed their name from Palkansaajien tutkimuslaitos to the current one to underline their business in more detail.
A new name need a new identity that was modern, warm, human-like, honest and distinct. Strong company roots made it important to also reflect the past.
In addition to the brand identity a new identity and concept for the Labore’s T&Y magazine was also created.
BRAND DESIGN • LOGO DESIGN
AGENCY
TBWA\Helsinki