Provinssi is the original summer festival taking place in a beautiful natural environment. It’s a human-to-human festival with a big heart. A genreless, modern festival deserves a brand identity with a fresh, warm and recognisable touch – and that’s exactly what we did.

Together with Nordinary and United Imaginations a fun, relaxed and modern identity was born. It’s a combination of bold typography, handcrafted iconography and illustrations made in collaboration with Midjourney AI.